The word “custom” gets used loosely in the events industry. A lot of companies say they offer custom solutions when what they actually mean is that they have three or four standard packages and they’ll let you pick which one fits least badly.
That’s not what custom means. Not to us anyway.
A genuinely custom video wall solution starts with your event — your venue, your audience, your content, your budget — and builds outward from there. The size, the shape, the pixel pitch, the rigging method — all of it designed around what you’re actually trying to achieve rather than what happens to be sitting in a warehouse.
What Makes a Video Wall Truly Custom?
It Starts With the Brief, Not the Catalogue
Most rental companies start with their available inventory and work out what fits your event. We start with your event and work out what’s needed to deliver it properly.
That means asking different questions upfront. Not just “how big do you want the screen?” but — what are people going to be doing in this space? How close will they be standing? What content are you running and how does it need to feel? Those answers shape everything. As a result, every custom video wall we build ends up looking different — because every event is different.
Shape, Size and Configuration
Standard video walls are rectangles. And honestly, rectangles work perfectly well for a lot of events. However, custom video walls go considerably further than that:
| Configuration | Description | Best For |
|---|---|---|
| Oversized Flat Wall | Single seamless surface beyond standard sizes | Large concerts, arenas |
| L-Shape or Corner Wall | Two panels meeting at an angle | Venue corners, wrap-around stages |
| Curved Wall | Gentle or tight arc across a space | Brand activations, immersive events |
| Angled Panel Array | Panels set at different depths and angles | TV productions, creative sets |
| Portrait Configuration | Tall narrow wall in vertical format | Fashion shows, runway events |
| Multi-Wall Setup | Several displays across different areas | Trade shows, multi-zone venues |
Who Actually Needs a Custom Video Wall?
Events With Unusual Venues
Not every venue is a standard rectangular room with a flat back wall and easy rigging points. Historic buildings, unusual architectural spaces, outdoor structures — these environments often make standard configurations impractical. In these cases, therefore, a custom solution isn’t a luxury — it’s simply the only way to make it work.
Productions With a Specific Creative Vision
Television productions, award shows, and large-scale brand spectaculars often have a creative director with a very specific vision. In these situations, a standard package is rarely sufficient. The display needs to be designed as part of the overall production — not bolted on afterward as an afterthought.
Brands That Want Something Nobody Has Seen Before
For experiential marketing, standing out isn’t optional — it’s the entire point. A custom video wall configuration that nobody has seen before, combined with strong creative content, creates the kind of shareable moment that extends the event’s reach well beyond the people physically in the room.
How the Custom Build Process Works
From Brief to Event Day
Everything starts with a conversation. Tell us what you’re trying to achieve — visually, practically, and creatively. Share your venue plans, event schedule, and any reference images. The more context we have, the better the solution we can design.
Based on your brief, we design the configuration — wall size, shape, pixel pitch, rigging structure, and content management setup. For complex builds, this involves technical drawings that need sign-off before anything is ordered.
A site visit follows for most custom builds. We need to see the venue, assess rigging points, check power supply, and understand load-in logistics. Additionally, this is where we catch anything that isn’t obvious from venue plans alone — and there’s almost always something.
Our crew then builds the custom structure, fits the LED panels, and tests everything before anyone else enters the venue. On event day a dedicated technician manages the display throughout.
For a sense of the builds we deliver, follow us on Facebook — we document our more complex and creative installs there regularly.
Combining Custom Walls With Other Elements
A custom video wall and a well-designed lighting setup working together produces something considerably more impressive than either element alone. Because we handle both in-house, we design them together from the start rather than integrating two separately sourced setups on the day.
If you’re planning stage lighting spotlights or broader event lighting solutions alongside your custom video wall, we can package everything together seamlessly.
Similarly, some custom builds incorporate flexible LED elements — curved sections, column wraps, or shaped inserts that add visual complexity to the overall display.
Practical Things to Sort Before You Start
- Lead time — custom builds need four to six weeks minimum; complex productions need more
- Venue access — large custom structures need significant load-in time; factor this in early
- Structural sign-off — suspended structures often require engineering approval from the venue
- Content design — custom shaped displays need content designed specifically for their dimensions
- Budget clarity — be upfront about budget from the start so we design the best solution within your parameters
Frequently Asked Questions
How far in advance do I need to plan a custom video wall? Four weeks for straightforward configurations. Six to eight weeks for complex multi-element builds. The earlier you get in touch, the better the result — custom builds reward proper planning time more than almost anything else we do.
Can you work from a creative director’s brief? Yes — and in fact this is often the most efficient approach. If you have a production designer or creative director involved, bring us into the conversation early. Working from a detailed brief from the start produces a significantly better result than trying to reverse-engineer a design late in the process.
Do custom video walls cost significantly more than standard rentals? Not necessarily. Some configurations — an oversized flat wall for example — cost only marginally more than a standard rental of similar size. Others involving complex rigging structures do involve additional cost. We’ll always give you a transparent breakdown so you can see exactly what you’re paying for.
Can you handle custom builds for outdoor events? Yes. Outdoor builds have additional considerations — weatherproofing, higher brightness requirements, more complex power planning — but they’re well within what we deliver. Tell us it’s outdoors from the start and we’ll spec accordingly.
Let’s Design Something Worth Remembering
If you’ve looked at standard video wall packages and thought “that’s not quite it” — this is the conversation to have. Tell us your event date, venue, and creative vision. We’ll come back with honest advice and a clear itemised quote.